Cognitive Dissonance
Evidence alone rarely sways the opinions of the people or the person. More creative means must be employed to ignite the fire of self transformation, to clear past the fog of cognitive dissonance that keeps the collective unconscious enslaved to fallacious theories supported by the majority and backed up by ideology instead of reality. The larger the number of people that believe in a certain ‘truth’, the less interested we are in validating the origin of the ostensible truth. As a result, no evidence is required to prove the validity of these sacrosanct ‘truths’ firmly established in the minds of the scientific community, the average plumber, and the common house wife. Any aberrant models contrasting the current paradigm of ‘truth’ are quickly cast aside as heretical dissidents, crackpot quackery, regardless of the piles of evidence to back them up. The more we think we know…